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Deepfakes - AI, synthetic media, and the rise of virtual influencers

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Arif Khan

Why you should listen:

Deepfakes are hyper-realistic AI-generated synthetic media in which a person in an existing image or video is replaced with someone else's likeness. Deepfakes can be used to deceive, such as a manipulated video of a politician deployed in an attempt to cause political unrest. However, individuals and media companies are now using the tech in exciting and creative new ways to enable virtual influencers and new digital and social media opportunities. The result is that the lines between virtual, digital, social, and reality continue to blur.

Key takeaway:

Synthetic Media is an emerging creativity multiplier that enables a new kind of storytelling. Like all technology, it can be used in both positive and negative ways. China’s attempt to contain the Coronavirus is likely to accelerate the trend towards remote work, VR, and virtual identities. The future is likely to be weirder and stranger than you dared hope.

Supporting links:

Alethea AI

War of the Worlds Radio Broadcast 1938

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